TELEVISION AS TEXT - I

Television is a major source of communication and a source of knowledge about the world even if we accept the explanation that what TV does is putting together of reality and it is a "MEDIATED REALITY".
TV we must rememeber, is directly involved with the provision and the selective construction of social knowledge, of social imagery, through which we perceive the
1)'worlds'
2) the 'lived realities' of others,
3) and imaginarily reconstruct their lives and ours into some intellible "world-of-the-whole".

The economic and cultural significance of TV is stronger because of the increasing pace of change in the patterns of global communications.

This often leads to new consuming patterns of the media and through the media as well as "transnational communication".

TV therefore needs to be understood by taking the following aspects into account
i)Texts-programmes
ii)the relshp between texts and audiences (audience research)
iii)political economy (organization/industry)
iv) patterns of cultural meaning.